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Tunisia Country Report

  • Published Date: November 2017

A comprehensive overview of the cards, payments and consumer banking market in Tunisia.

Tunisia Cards and Payments Market Key Facts

  • Tunisia had 23 licensed commercial banks at the end of 2016. Total banking assets in Tunisia increased by 10.7 percent in 2016 to $42.2 billion.
  • Mortgage credit is the largest component of total consumer debt, comprising almost 86 percent at the end of 2016.
  • Despite rapid growth since 2005, the Tunisian cards market is still under-penetrated with just 51 payment cards per 100 adults in 2016.
  • The Tunisian credit cards market is under-developed, with only about 166,000 credit cards in circulation at the end of 2016 – comprising just five percent of total payment cards in issue.
  • There were 3.2 million debit cards in circulation at the end of 2016, representing a penetration rate of 37 debit cards per 100 adults.
  • The total profit on credit cards was $3 million in 2016, representing a profit per card of $20. The total profit is expected to reach $9 million by 2020.
  • There were 149,000 Visa credit cards in circulation at the end of 2016 – representing a market share of 90 percent, with the balance held by Mastercard.
  • Three card schemes are active in the debit cards space: Visa, Mastercard, and the national scheme, CIB.
  • The leading payment cards issuers in Tunisia are BIAT, UIB, Amen Bank and Attijari Bank. The vast majority of the cards issued in the country are EMV compliant.
  • The acquiring business in Tunisia is highly fragmented due to the presence of all major banks in the market. This has led to aggressive pricing strategies, especially with regard to larger merchants.


View the Tunisia Country Report Table of Contents

Key facts
Demographics
The economy
Retail banking
Consumer finance market
Cards market
E-money
Profit pool
Pricing and enhancements
The networks: credit cards
The networks: debit cards
Issuers
Merchant acquiring and processing
Online acquiring
Regulatory and other cards market information

Appendix I: Demographics

  • Population metrics
  • Ownership of key consumer goods
  • Internet usage by population

Appendix II: The economy

  • Major economic indicators

Appendix III: Retail banking

  • Major retail banking indicators
  • Banking/infrastructure penetration
  • Retail banks key metrics
  • Retail banks profit & loss metrics

Appendix IV: Consumer finance market

  • Consumer credit outstandings and indebtedness
  • Consumer credit outstandings by product

Appendix V: Cards market

  • Credit card numbers
  • Total credit card metrics
  • Consumer credit cards metrics
  • Commercial credit cards metrics
  • Credit cards profitability Indicators
  • Debit card numbers
  • Debit cards metrics

Appendix VI: E-money

  • Prepaid/e-money cards metrics

Appendix VII: Profit pool

  • Profit pool

Appendix VIII: Pricing and enhancements

  • Card pricing and enhancements

Appendix IX: The networks: credit cards

  • Networks' credit card market shares
  • Networks' credit card numbers
  • Networks' credit card billed volume
  • Networks' number of credit card transactions
  • Networks' average credit card transaction value
  • Credit card interchange fees by network

Appendix X: The networks: debit cards

  • Networks' debit card market shares
  • Networks' debit card numbers
  • Networks' debit card billed volume
  • Networks' number of debit card transactions
  • Networks' average debit card transaction value
  • Debit card interchange fees by network

Appendix XI: Issuers

  • Key credit card issuers market shares by credit card numbers
  • Key issuers market shares in credit card outstandings
  • Key debit card Issuers market shares by debit card numbers

Appendix XII: Merchant acquiring and processing

  • Merchant acquirer credit card market share
  • Credit card merchant service charges
  • Merchant acquirer debit card market share
  • Debit card merchant service charges
  • Credit card issuer/issuing processor relationships
  • Credit card acquirer/acquiring processor relationships
  • Credit card issuing processor market shares by card numbers
  • Credit card acquiring processor market shares by number of POS transactions

Appendix XIII: Online acquiring

  • Online merchant acquirer market share

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Available for 72 markets, Lafferty Research Country Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit. A dedicated team of analysts and researchers use both primary and secondary source data, and conduct in-depth interviews with senior industry executives and experts.

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