mobile money


  • Kenya Banks need to expand their distribution network, beyond the larger cities especially, in order to tap the vast potential that exists for consumer credit.
  • Angola As Angola's young population matures into adulthood over the next decade, this will be reflected in a sharp increase in the number of individuals holding an account at a financial institution. This will significantly boost the number of debit cards in issue, which will have a positive impact on the usage of debit cards.
  • Egypt remains an incredibly appealing market for new e-commerce companies due to the low cost of doing business in the country and also because of the growing preference for online shopping
  • UAE: The UAE is the most profitable credit cards market in the world according to Lafferty's profit pool analysis with profit per card in excess of $200 in 2016
  • Thailand: The market retains great potential in the mid- to long-term as the country's economy improves and an increasing number of consumers become eligible for a credit card
  • Tunisia: Despite some hurdles, Tunisia, with an estimated internet penetration rate of 52 percent at the end of 2017, is expected to become a major e-commerce market in Africa over the coming years
  • Qatar: Qatar's population grew by almost 59 percent between 2010 and 2016. The rise in smartphone and internet penetration is expected to create huge opportunities in the e-commerce sector
  • South Africa: Since 2011, credit card spending by South African households has experienced a double-digit growth rate each year.
  • Oman: There are significant opportunities for generating revenues from interchange fees on debit cards, as customers continue to migrate from cash usage to card usage at the POS.
  • Argentina: Consumer credit outstandings in Argentina grew by 485 percent between 2010 and 2016, reaching $37 billion. Total consumer credit outstandings reached about 7.2 percent of GDP by the end of 2016, representing an extraordinary growth opportunity for financial institutions.
  • China: In 2016, almost $12 trillion was billed on the 6.1 billion cards in issue, up from $2.8 trillion in 2010. Visa or Mastercard are yet to enter the market and will face a difficult task trying to wrestle market share from UnionPay when they do.
  • Singapore: The credit cards industry has experienced healthy growth over recent years in both card issuance and billed volume.



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